Helping every tire go further, toward fleets that waste less.

A red freight truck with its tires and wheels in the foreground.

What they’re building

RueData turns tire-condition and maintenance data into practical guidance for fleet operators. Its software supports decisions about tire selection, upkeep, and replacement.

The future

Fleets that get more useful life from essential equipment and address preventable waste through better maintenance decisions.

Why it matters

Small operating decisions can have consequences across an entire fleet. Tire management offers a concrete place to connect better data with better asset use.

The team

Sebastián Baquero and Jorge Quinche experienced the challenges of tire management firsthand and founded RueData to solve the problems they had lived through. That experience shapes their practical approach to helping fleet operators make better maintenance decisions and reduce waste.

Sebastián Baquero

Co-Founder & CEO

Jorge Quinche

Co-Founder & COO

For the next generation of builders

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